Panamaniacs

Bryan Eisenberg of Future Now at SES London 2008

Monday March 17, 2008 10:16 PM EDT

Bryan Eisenberg, the co-founder of Future Now, Inc. , spoke on the Orion Panel: All Star Analytics Team during SES London 2008. He also spoke at the Converting Visitors into Buyers and Redefining the Customer sessions. After a couple of days, […]

Yahoo search ads have been ranked using a quality index since the launch of Panama. This number is important, because ads with a higher quality index can receive higher ranking in sponsored search results. Advertisers can see what their ad’s quality index is, on a scale of one to five, within their account interface. But […]

Interesting post about how Yahoo’s Panama has improved performance for their advertiser (More Early Panama Results at Clickz).
 Avenue A | Razorfish reported the following statistics about a week ago after the agency switched their clients from Overture to Yahoo Panama:

Search Impressions – Up an average of 5%
Cost Per Click – Down an average of 6%
Click Rate […]

LemmeFind
I found this really cool tool to compare all the major search engines, Google, Yahoo, and MSN, and gathers the results. The site actually shows the SERP so you can see exactly where your ads are showing up on each page.