Panamaniacs

Yahoo has announced some tweaks to the Panama paid search product including campaign tune up tools.
The Yahoo Search Marketing blog reported the changes today.
The blog stated:
Campaign Tune-Up
Kind of like installing a nitro booster, we’ve revved up your account with a new tool called Campaign Tune-up. Campaign Tune-Up can help you optimize your Sponsored Search campaigns […]

In an effort to stand out (and then beat) Google, Yahoo may soon be rolling out a structured search for particular keywords, which would give a more informative set of results than just links to websites containing relevant information.
While very few details have been released about this possible new search setup, one example […]

Files published in Portable Document Format aren’t the most plentiful pages on the Web, but they represent a pretty large available audience. Adobe says it has distributed approximately 500 million Acrobat readers globally, which are used to read everything from archived versions of print magazines to regional newsletters to instruction manuals. Now the software giant […]

A Quick Guide to Understanding and Improving It
You’ve seen the graphic display of your ads’ quality index in your secure account interface. It’s that little blue bar on each ad detail page that resembles the lighted bars you might find blinking on your stereo.

When all five sections of the bar are colored in blue, your […]