Archive for the 'All Search Engine Topics' Category

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Stop the information monopoly, originally uploaded by Ben Werdmuller.

Interesting promotion by Ask.com (and a lot of experts believe Yahoo.com) to persuade consumers to look at other search engines for information (by other, it’s assumed, not […]

The Consumer Electronics Association (CEA) and Yahoo recently released an interesting survay detailing users search behavior before making consumer electronic purchases.
Highlights of the survay include:

77% of consumer electronic purchases are influenced by Internet research
The least amount of time spent researching products was 9 hours for cell phones
The greatest amount of time spent researching was 15 […]

Interesting post about how Yahoo’s Panama has improved performance for their advertiser (More Early Panama Results at Clickz).
 Avenue A | Razorfish reported the following statistics about a week ago after the agency switched their clients from Overture to Yahoo Panama:

Search Impressions – Up an average of 5%
Cost Per Click – Down an average of 6%
Click Rate […]

LemmeFind
I found this really cool tool to compare all the major search engines, Google, Yahoo, and MSN, and gathers the results. The site actually shows the SERP so you can see exactly where your ads are showing up on each page.