« Search Engine Mashup
Search and Consumer Electronics »

Yahoo Panama Increases Profits

Published March 12th, 2007 in All Search Engine Topics, Yahoo Panama.

Interesting post about how Yahoo’s Panama has improved performance for their advertiser (More Early Panama Results at Clickz).

 Avenue A | Razorfish reported the following statistics about a week ago after the agency switched their clients from Overture to Yahoo Panama:

  • Search Impressions – Up an average of 5%
  • Cost Per Click – Down an average of 6%
  • Click Rate – Up an average of 10%
  • Conversion Rates – Down an average of 5%
  • Overall CPA – Up an average of 6%

Additionally, SearchIgnite and 360i also reported similar results after they switched their clients.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google
  • Furl
  • StumbleUpon
  • TwitThis

Leave a Reply

Announcements


Welcome to Panamaniacs, the new site devoted entirely to Yahoo Panama Ad delivery system. Feel free to comment or email me with ideas, tips, hints, and any other advice you think would be helpful!


Add to Technorati Favorites

Subscribe

Subscribe to my RSS Feeds