Panamaniacs

I’m not a big Yahoo user and I really didn’t start analyzing the site until Panama came out but I noticed something interesting about the structure of Yahoo’s Search Results page that allows you to dominate the SEM listings.

When you type in a high traffic keyword, Yahoo usually displays a group of links above the results labeled “Also try:” These links are terms that Yahoo feels is closely related to the original high traffic keyword and that consumers may use to drill down their search results. The thing is, some of the terms are labeled pretty strange and, more important, Yahoo puts the term the consumer clicks on directly in the search box and returns the results related to that term.

I used a mind mapping program called FreeMind to create an image that represented Yahoo’s link network associated with the main keyword. After I had it all mapped out, I went back and was able to create a campaign and ad groups directly related to these terms that Yahoo places above the search results.

Using this method I was able to totally dominate the market I was advertising in and the keywords barely cost anything. The only downside is that Yahoo is always updating the links so you have to keep an eye on them but for a couple hours work, it was well worth it!

Yahoo FreeMind Map