Yahoo Display URLs
Published February 19th, 2007 in All Search Engine Topics, General Search Engine Marketing, Yahoo Panama.While Google does not allow different Display and Destination URLs, Yahoo Panama has not caught up and still allows you to use different Display and Destination URLs. As I posted before, according to my tests, a relevant Display URL can increase click through rate by .5%. So it’s worth checking out and trying a number of different possibilites for your Display URLs.
Additionally, even if your using Google, there are a lot of different ways to present your Display URL and it is worth testing to see what is the most effective.
www.searchenginemonkeying.com
www.SearchEngineMonkeying.com
searchenginemonkeying.com
SearchEngineMonkeying.com
