Search and Consumer Electronics
Published March 13th, 2007 in All Search Engine Topics, General Search Engine Marketing.The Consumer Electronics Association (CEA) and Yahoo recently released an interesting survay detailing users search behavior before making consumer electronic purchases.
Highlights of the survay include:
- 77% of consumer electronic purchases are influenced by Internet research
- The least amount of time spent researching products was 9 hours for cell phones
- The greatest amount of time spent researching was 15 hours for televisions
- 73% respondents reported comparing products and prices online
- 64% prefered shopping online because of the wider variety of products
- 44% would research online and then purchase offline - Daily Searchcast attributed this behavior to the fact that “it is impossible for consumers to accurately gage factors like pixel-resolution (of televisions)Â online”.
