Archive for February, 2007
Greatest Ad Creation Tool Ever
0 Comments Published February 26th, 2007 in All Search Engine Topics, General Search Engine Marketing.Ad Comparator
Taguchi-Based Ad Optimizer (Free)
This tool is incrediable.
1) Choose the number of elements that you want to test. The AdWord Ads, I would choose 3 Elements.
2) Choose the different elements you want to test; Headline, Description, and Display URL for example.
3) Ad Comparator will arrange the different elements into a variety of ads.
4) Make […]
Yahoo Display URLs
0 Comments Published February 19th, 2007 in All Search Engine Topics, General Search Engine Marketing, Yahoo Panama.While Google does not allow different Display and Destination URLs, Yahoo Panama has not caught up and still allows you to use different Display and Destination URLs. As I posted before, according to my tests, a relevant Display URL can increase click through rate by .5%. So it’s worth checking out and trying […]
Yahoo Link Network
1 Comment Published February 16th, 2007 in All Search Engine Topics, Yahoo Panama.I’m not a big Yahoo user and I really didn’t start analyzing the site until Panama came out but I noticed something interesting about the structure of Yahoo’s Search Results page that allows you to dominate the SEM listings.
When you type in a high traffic keyword, Yahoo usually displays a group of links above the […]
Bid Adjustment Flowchart
0 Comments Published February 16th, 2007 in All Search Engine Topics, General Search Engine Marketing.The Strategic Planner over at ProFlowers.com introduced me to this method of adjusting bids to maximize profits. Basically, instead of looking just at the start and end CPO, CPC, or CPA when adjusting bids, you have to analyze the lift and determine if the increase in bid was worth it.
What the flowchart doesn’t take […]
